Michael Mettler

About Michael Mettler

Agile brand management and performance marketing professional with over 17 years of experience in successfully helping organizations connect to their B2B and B2C customers. Proven track record at developing winning, data-driven plans and campaigns via design thinking strategies to create sustainable growth, in addition to management and operations consulting. I take complex problems and break them down into manageable pieces, and believe that successful MARCOM projects are the result of data analysis, psychology, and engaging content- Deep background in advertising on print, social, and digital mediums and leverage both best practices and intuition to achieve success while delivering a tangible ROI- Expert level understanding of public relations, guerrilla marketing, event coordination, community engagement, and more- Comprehensive knowledge and solid track record at developing engaging, two-way communications on of all major social platforms- Deeply knowledgeable of the agriculture, food, technology, medical, manufacturing, and tourism industries- Regular lecturer to non-profit boards, college classes, civic groups, business and educational conferences, legal continuing education classes, and more on topics including social media, marketing, management, operations, and consumer behavior- Core Competencies: Strategic Marketing, GTM Strategy, Brand Development and Management, Graphic Design, Art Direction, Website Management, Content Development, Copy Writing, Media Development, Paid Media, Market Research, Project Management, Event Production, SEM and SEO, Public Relations, Social Media, and Product Management, Facilitation & Organizational Development, Government Relations, Non-Profit Management- Extensive experience across all go-to-market elements for launching new products and services (positioning, messaging, organizational alignment, revenue generation, product marketing, campaign strategy, innovation, digital, content and demand).Specialties:• Marketing Planning & Strategy• Website Management & Development• Scrum Project Management• Marketing Technologies• Reporting & Attribution• Partnership Development• A/B Testing• Email Drip Campaign Management• Predictive Analytics• Process Automation• Lead Management• Data Augmentation• Campaign Management & Execution• Vendor Management • Management and Operations Consulting

Experience

1. Marcom Management Guest Lecturer

   Blue Mountain Community College

   Nov 2018 — Present

   I have recently partnered with the SBDC at BMCC to teach courses on social media, digital media, content creation, and management to business owners, civic groups, and non-profit organizations at various campuses throughout Eastern Oregon.

Education

• Walla Walla Community College

  Enology and Viticulture

• Walla Walla High School

  High school diploma

• University of Puget Sound

  B.S., Economics, Business and Leadership

• The Wharton School

  Digital Marketing Certificate Program

  2020 — 2020

• Northwestern University

  Business Analytics Certificate

  2021 — 2021

• Arizona State University

  Online Digital Audience Strategy Graduate Certificate

  2020 — 2020

• Northeastern State University

  Certificate in Creativity and Innovation

  2022 — 2022

Skills

• Business Development
• Digital Marketing
• Product Marketing
• Microsoft Office
• Sales
• Project Managent
• Customer Service
• Web Design
• Online Advertising
• Strategy
• E-Commerce
• Social Media Marketing
• Microsoft Excel
• Advertising
• Wine
• Online Marketing
• Event Management
• Digital Strategy
• Leadership
• Human Resources
• Business Networking
• Writing
• Strategic Communications
• Social Media Strategist
• Wine Labels
• Sales Management
• Marketing
• Brand Management
• Public Relations
• Marketing Strategy
• Project Management
• Media Relations
• Market Research
• Media Planning
• Public Speaking
• Marketing Communications
• Retail
• Nonprofit Organizations
• Social Media
• Strategic Planning