Michael Cioffi

About Michael Cioffi

Brand Management SkillsLead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team and agency partnersStrong collaborator and strategic thinker who can motivate, lead and influence cross-functional teams and translate stakeholder feedback to drive business projects and resultsContinuous monitoring of consumer trends and competition to derive conclusions for a winning category strategyDeliver on the short and long-term innovation strategy, including launch strategy, volume forecasting, and partnering with sales / category management to develop winning strategies and sell-in stories for customersStrong personal drive, story-teller, entrepreneurial spirit and intellectual curiosityProduct Management SkillsManage, lead and oversee the entire product development schedule for new product or category launches to ensure a timely completion while delivering high quality and safe productsManage domestic and overseas vendors to adhere to strict timelinesCollaborative mindset that thrives in a fast-paced team environmentConceptualization, development, and promotion of innovative marketing programs that drive awareness, demand, lead progression, and sales resultsKey RolesSenior Brand Manager, Brand Manager. Senior Product Manager, Product Manager, Senior Product Marketing Manager, Product Marketing Manager, and Brand Director Contact i••••••••@gmail.com, 20••••••68Consumer good and Durable Good experience in : Hardware, DIY, Food Service, Sporting Goods, and Home Interiors. Core Strengths: Brand Management · New Product Development · Online Content Development · Cross-Functional Leader· Sales Presentations · Strategic Planning · Social Media Strategy · Creative Packaging · Project Management · Promotions · Event Management · Merchandising · Agency/Client Management

Experience

1. Senior Product Manager

   Unger Enterprises, Llc

   Oct 2023 — Present · Bridgeport, CT, US

Education

• Bentley University

  BS, Marketing

Skills

• Product Development
• Promotions
• Lead Generation
• Merchandising
• Event Management
• Marketing Strategy
• Product Marketing
• Brand Development
• Brand Communication
• Creative Development
• Integrated Marketing
• Market Planning
• Marketing
• Social Media Marketing
• Trade Shows
• Brand Management
• Cross-Functional Team Leadership
• Marketing Management
• Consumer Products
• Management