Michael Broughton

Advisor @Recast

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Advisor @Recast

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EDUCATION

2015 — 2015

The Chartered Institute for Securities & Investment (The CISI)

Certificate, UK Financial Regulation

2009 — 2011

University of Liverpool

Master of Business Administration - MBA

1997 — 2001

Tufts University

BA, History and Political Science

SKILLS

ConsultingPublic RelationsBusiness StrategyMarketing CommunicationsManagementSocial MediaSports MarketingInvestmentsVenture CapitalFootballMarketingNew Business DevelopmentLeadershipStrategic PartnershipsSponsorship SalesMergers & AcquisitionsEntrepreneurshipStrategic PlanningEvent ManagementDigital StrategyDigital MediaSportsMarketing StrategyPartnershipsSponsorshipBusiness DevelopmentStart-UpsDigital MarketingRelationship MarketingStrategyExecutive SearchCorporate DevelopmentPartnership MarketingSports Management

ABOUT MICHAEL BROUGHTON

The Translator…That’s what I am for many in the sports, media and entertainment industry. I am a commercially minded C-Suite Exec who understands the needs of the sector, the broader strategic requirements, and the challenges the businesses in it face. The Fan. At the heart of what I do is understanding the role of the fan and the need for more involvement. Not out of an altruistic sensibility but because the best, most successful businesses focus on the end consumer more than anything.Finance. Be it acquisitions, mergers, fundraising I’ve been doing this for some time. I’m not a banker but I understand the needs, the returns, and the driving imperative of investors. How that will impact sports, the challenges financing brings and the positives that it can drive. Again, I speak both languages and can help investors and sports execs alike get the best out of a deal.The Digital World and Sports. After 12 years working in this space as an investor and operator, I have a real understanding of technology and where it is going and critically the impact on the business model. I’m no engineer but I can speak the language of the tech entrepreneur and that of the sports executive and ‘translate’ to reach effective outcomes.C-Suite. From sitting on Listed Company boards, audit and remuneration committees to being a COO, NED and more, or developing strategic plans as an investor and operator I sit at the very top table and know from experience the challenge and stresses of driving results successfully. From turnaround to growth, I’ve seen it all.Sports Marketing. Few people remember but this is where I started. Creating fan engagement, developing campaigns, and delivering results. We are nothing with out the fans and building platforms for rights holders, sponsors and fans to enjoy and engage with and deliver results is my background – nowadays a lot of the focus is on tech to deliver results, so this is where I add my value.Talent. Three years as a head-hunter helped me learn how to spot and nurture talent. It may have built the black book but more than anything it showed me the value of people. Have your HR Director on your board…

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Michael Broughton — Advisor at Recast in London, GB | Unifers