Mike Boyd
Marketing Strategy & Brand Development | Helping Organizations Grow Through Ideas, Story, and Human Connection
- Role
- Co-founder, Marketing Strategy at Patina Content Studio
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Mike Boyd
After years leading creative and strategic teams in media and entertainment - and as co-founder of Patina Content Studio - I’ve learned that the most valuable stories are the ones that move people to take action. My work centers on storytelling, human connection, and enriching experiences.Today, I collaborate with organizations and teams that want to sharpen their message, energize their marketing, and build stronger connections with their audiences. My focus is on bringing fresh perspective, steady guidance, and practical strategies that move businesses forward.I believe in clear thinking, honest messaging, and meaningful work. If you’re looking for a creative partner to help spark momentum - or simply a seasoned voice to exchange ideas with - I’d welcome the chance to connect.Specialties: Marketing Strategy, Strategic Marketing and Communications, Multi-Platform Storytelling, Creative Services, Digital & Social Media, Customer Engagement & Activation, Partnerships, Business Development
Experience
Co-founder, Marketing Strategy
Mar 2022 — Present · Knoxville, TN, US
Patina Content Studio connects hospitality and health care brands, companies, and products to consumers who crave stories, ideas, inspiration, and content. In my role:Client Success: I help champion clients’ profitability and sales and development efforts via engagement across all audience touchpoints, including print, video production, content marketing, social media, digital media and other strategic marketing and communications tactics.Leadership: I help improve our business\'s operations as a motivational director, mentor, coach, and cross-functional team builder, cultivating our resources, and leading a team of designers, writers and content creators.
Education
Southern Nazarene University
B.A., Journalism/Communications
Skills
- Public Relations
- Online Advertising
- Video Production
- Social Media Marketing
- Sponsorship
- Entertainment
- Marketing
- Marketing Strategy
- Creative Direction
- Integrated Marketing
- New Media
- Leadership
- Event Management
- Brand Development
- Social Media
- Press Releases
- Digital Media
- Promotions
- Strategy
- Corporate Communications
- Business Development
- Digital Marketing
- Management
- Advertising
- Television
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