Michael Cattell
Design & Digital Lead (Part-time) @Bobbin And Bumble Ltd
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WORK HISTORY
Design & Digital Lead (Part-time) @Bobbin And Bumble Ltd
Brought in to support the growth of a small ecommerce brand, covering design, digital delivery, and optimisation across web, content, and marketing.Key responsibilities & impact:• Leading UX, UI, and website design across Shopify, focusing on conversion, clarity, and brand consistency• Designing and building site features, landing pages, and templates to support product launches and promotions• Supporting SEO strategy, information architecture, and on-site content to improve discoverability and performance• Storyboarding and shaping creative for ads, campaigns, and product storytelling• Supporting email campaign design and planning, aligning content with commercial goals• Working closely with the founder to balance creative direction, operational needs, and sustainable growth
EDUCATION
Manchester Arts and Technology College
Bachelor (BFA), Multimedia & Digital Technology
SKILLS
ABOUT MICHAEL CATTELL
Principal / Lead Interaction & Service Designer working across government, healthcare, and regulated enterprise environments where policy, security, and compliance shape delivery.I’m Mikey - a senior contractor with 20+ years’ experience designing and leading complex digital services for organisations including DWP, NHS, HMRC, DEFRA, FCA, and AstraZeneca. I typically work from Discovery through to Live, helping teams navigate ambiguity, move at pace, and ship services that genuinely work for the people using them.My work ranges from data-heavy platforms to practical operational services - from decision-support tools to “getting it done faster” journeys with clear start and end points. I’m comfortable working within real constraints, keeping teams moving, and making design decisions that hold up in the real world.I slot into teams quickly, build relationships fast, understand the landscape, and help stabilise delivery when things feel uncertain - often taking ownership of design unknowns to set clear direction and give teams the confidence to move forward.Alongside large-scale public sector work, I’ve also worked in commercial and consumer environments, including ecommerce and product-led teams. This includes hands-on experience supporting and building a growing ecommerce brand, keeping me close to real-world trade-offs around usability, conversion, pace, and customer trust.I care deeply about growing people and practices. I’ve mentored designers at all stages of their careers, helped scale and steady design teams, and contributed to career frameworks and ways of working that support both performance and wellbeing.I’m known for being calm in complex situations, collaborative with stakeholders, and focused on outcomes - without losing sight of the humans behind the systems.Recent work includes:• Leading interaction and service design on national GOV.UK services (Discovery–Beta)• Scaling and leading an interaction design practice through rapid growth• Establishing design systems in low-maturity, regulated organisations• Designing AI-enabled internal tools for global enterprise teams• Improving services supporting fraud prevention, claimant journeys, and patient recordsFocus areas:• Interaction & service design at scale• Design systems, accessibility, and governance• Complex delivery in regulated environments• Coaching, mentoring, and design leadershipCurrently working as a contractor across interaction and service design, design systems, and leadership roles. h••••@michaelcattell.com
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