Michael Cantu

Automotive Journalist at Edmunds.com

Role
Automotive Contributor at Edmunds
Location
Orlando, FL, US
LinkedIn followers
500 followers

About Michael Cantu

Automotive journalist with over 12 years of experience in the automotive industry. My experience includes automotive sales, automotive aftermarket sales, automotive repair, automotive video production, automotive content creation, automotive testing and automotive journalism. Highlights of my careers include: Wrote over 500 digital and print buyer’s guide reviews, and over 300 news, First Drive, First Test, and various other types of automotive articles for MotorTrendWrote over 400 automotive reviews and articles for Edmunds.comDriven hundreds of different vehicles for reviews, photo shoots, video shoots and general testing Judged in the 2018 MotorTrend Car of the Year competition and assisted in the 2017 and 2018 Car, SUV, and Truck of the Year competitionsDriver in MotorTrend’s World’s Greatest Drag Race 7 & 8 and several video productions. Drove and assisted in over 50 photo shoots for various automotive photographersCreator, scriptwriter, and host of Real World Electric (YouTube channel)Former video production assistant at MotorTrend StudiosFormer freelance automotive journalist at Digital Trends and InsideEVs

Experience

  1. Automotive Contributor

    Edmunds

    Oct 2021 — Present · Los Angeles, CA, US

    Authored over 450 detailed vehicle reviews, providing in-depth analysis of powertrains, driving dynamics, tech, and safety features that have garnered over 5 million views-Gained an extensive understanding of vehicle specifications and industry trends through the hundreds of hours of research spent publishing over 100 SEO-driven automotive articles.

Education

  • The University of Texas at San Antonio

    Double B.A. in Fine Arts, Major in Political Science, Major in Geography, Minor in International Relations

    2002 — 2006

  • Webster University

    M.A., International Relations

    2007 — 2011

Skills

  • Proofreading
  • Automotive Research
  • Project Management
  • Marketing
  • Banking
  • Risk Management
  • Leadership
  • Powerpoint
  • Microsoft Excel
  • Retail Management
  • Quickbooks
  • Profit
  • Customer Relationship Management (Crm)
  • Customer Service
  • Microsoft Office
  • Sales
  • Retail
  • Customer Relations
  • Retail Banking
  • Cross-Functional Teaming
  • Editing
  • Automotive Inspection
  • Commercial Banking
  • Microsoft Powerpoint
  • Financial Risk
  • Analysis
  • Budgeting
  • Research
  • Automotive Sales
  • Research and Analysis
  • Management
  • Data Entry
  • Microsoft Word
  • Digital Photography
  • Restaurant Management
  • Technical Writing
  • Strategic Planning
  • Cross-Functional Team Leadership
  • Customer Satisfaction
  • Fraud

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Michael Cantu — Automotive Contributor at Edmunds in Orlando, FL, US | Unifers