Mike Canfield
Academy Instructor - Nada - National Automobile Dealer\'s Association @National Automobile Dealers Association (NADA)
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WORK HISTORY
Academy Instructor - Nada - National Automobile Dealer\'s Association @National Automobile Dealers Association (NADA)
Tysons Corner, VA, US
EDUCATION
Northwood University
Bachelor of Business Administration (BBA), Automotive Marketing, Cum Laude
ABOUT MIKE CANFIELD
Coming from a lifetime in the automobile business (That\'s my Uncle and my Dad in the picture) I have a passion for improving the customer experience. I know the difference from “good” to “great” can be a series of small changes. It takes vision, dedication to improvement, leadership, engaged team members and follow-through. And success requires a belief the need to improve never ends.~I proudly work for NADA, the National Automobile Dealers Association, and ATD, American Truck Dealers as an Academy Instructor.~I have experience with 12 OEMs,(VW, Mercedes-Benz, Mazda, Nissan, BMW, Honda, Acura, Honda Canada, Ford, Lincoln, Kia, Volvo, FCA) several large dealer groups and have had a direct impact on the business model of over 300 dealerships. I have helped dealers improve sales, profits, customer satisfaction, and reduce costs. Prior to NADA I was an employee with MSX conducting training with dealership leadership teams and fixed operations personnel. Projects conducted as an independent contractor include in-store Customer Experience consulting with Mercedes-Benz dealers (CX Consulting, through Jackson-Dawson), Express Service workshops for American Honda, and Mastering Service Excellence workshops for Kia Motor America.~Effective and comfortable in groups of 5 to 500, I have experience in webinar and interactive distance learning. I have territory management experience having supervised field teams calling on Honda, Acura, and Nissan dealers helping drive customer retention and loyalty.~ I’d like to bring this track record of success, training, and consulting helping dealers improve sales, profits, customer satisfaction, customer loyalty and reduced costs to you. I would like to work directly for an OEM, a vendor to an OEM or a large dealer group in a full-time position. I am also available for contract work.~With a thorough understanding of dealer operations, and an extensive knowledge of the automobile business, I am eager to work with you and / or your clients.~Please contact me. Let\'s get started getting better.~ Mike Canfield – cell / text 67••••••57 – c•••••••@gmail.com
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