Michael Burkeen
Brand Manager at The OP
- Role
- Brand Manager at The Op Games
- Location
- San Diego County, CA, US
- LinkedIn followers
- 500 followers
About Michael Burkeen
As a highly talented executive with extensive experience in marketing, business development, and building brand equity for Fortune 500 companies, I have expertise in leading the development and execution of strategies that establish a strong brand identity for organizations and guiding product and service offerings through the product life cycle. I have a strong ability to organize and execute extensive agendas in challenging settings.I possess an influential leadership/mentoring style emphasizing accountability, developing people to achieve performance excellence processes, and financial controls. I pride myself on my verbal and presentation skills with the ability to influence crossfunctionalpartners, agencies, and executives. I am seeking to continue my expertise where I can add value to any organization that I work with. I am willing to relocate and travel as required. Please feel free to contact me with any potential opportunities.
Experience
Brand Manager
May 2019 — Present · Carlsbad, CA, US
Manage all aspects of bringing a product to market from concept, costing, sourcing, design, manufacturing, shipping, and marketing in a cost-effective and timely manner.* Work with licensing partners like Marvel, Hasbro, and Nintendo to define long-term product and marketing strategies.* Define the brand\'s pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly.* Function as the product expert and ambassador online, as well as at trade and consumer events.
Education
Cornell University
B.S.
University of Rochester - Simon Business School
MBA
Skills
- Value Creation
- Process Improvement
- Training & Development
- Integrated Marketing
- Customer Insight
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Competitive Analysis
- Employee Training
- Strategy
- Strategic Planning
- Brand Architecture
- Change Management
- Marketing Research
- Consumer Products
- Cross-Cultural Coaching
- Fmcg
- Project Planning
- Strategic Selling Skills
- Team Leadership
- Training Leadership
- Business Acumen
- Segmentation
- Development Coordination
- Brand Equity
- Personal Development
- Training
- Shopper Marketing
- Organizational Effectiveness
- Management
- Building Brand Equity
- Operations Management
- Cross-Functional Collaborations
- Business Development
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