Michael Brussow

Digital Marketing Manager @D.R. Horton

Dallas-Fort Worth, TX, US

Head of the Engagement Team in the Corporate Marketing Department which includes leading a team of associates in social media, analytics, SEM, SEO and Email Marketing- Manage the analytical process to effectively deliver timely and insightful analyses to create actionable digital strategies- Led implementation of Email service provider platform with CRM. Managed email marketing campaigns end-to-end, including planning, targeting, set-up, testing execution, reporting, automation and optimization- Work with internal stakeholders to establish KPIs and related metrics for site enhancements- Optimize SEM & SEO strategies in conjunction with third party vendors to verify that strategies aligned with digital segmentation actions and that execution of these strategies met KPIs- Create consumer audiences and customer journeys by analyzing data received from various listening tools and metric acquisition platforms to be used in the overall digital marketing strategies for SEM, social and email- Analyze website by using several analytical and web governance tools to assist with the monitoring and performance of the site- Implemented website tag management system and tagging structure.

Universidad de Zaragoza

Master, Electronic Business Administration

Texas Tech University - Rawls College of Business

BBA, Marketing

Texas Tech University

Associate Degree, Spanish