Michael Brown

About Michael Brown

I am a results-driven Digital Marketing Manager with over 5 years of proven expertise in building and executing on successful online marketing strategies. My skillset lies in leveraging the power of data and insights to fuel business growth and enhance overall ROI. Paid Ads Expert: An in-depth understanding of the constantly evolving landscape that is paid advertising. I have managed numerous successful campaigns across various channels, and built out full scope reporting to analyze each channels performance. From Google Ads to social media, I utilize each channels newest optimization tools to maximize conversions. SEO Strategist: I believe a strong SEO plan is the pathway to true growth within an organization. Over the past several years, I have developed techniques to ensure best practices when competing for search engine rankings. By combining these technical skills with creative and unique content, I have helped businesses grow their organic visibility and compete on competitive keywords. Innovative Growth Marketer: My true passion is identifying data points that lead to new opportunities of improvement within a marketing campaign. With years of A/B testing experience, I have learned that there is always ways to increase CRO. Data-Driven Decision Maker: Data is a great tool, but it\'s only as helpful as the person analyzing it allows. One of my primary strengths is consuming all the information that is presented in front of me, and deciding confidently the best path forward. By constantly monitoring data and navigating a changing digital world, I ensure our online strategies remain competitive.

Experience

1. Digital Marketing Manager

   Camp Gladiator

   Feb 2022 — Present · Austin, TX, US

Education

• University of North Texas

  Bachelor of Business Administration - BBA, Marketing

  2012 — 2016

• Texas Tech University

  Master of Science - MS, Marketing Research & Analytics

  2021 — 2022