Michael Borgenicht
Product Marketing Manager @Eurofins Transplant Genomics
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WORK HISTORY
Product Marketing Manager @Eurofins Transplant Genomics
Product marketing manager for a portfolio of novel genetic biomarkers that help inform transplant patient management. Responsible for both upstream and downstream marketing activities including market research, targeting and positioning, marketing communications, event management, and content generation. Led cross functional teams through product strategy development. Developed and maintained relationships with market research organizations. Trained new hires on required scientific background and context for new products.
EDUCATION
Tufts University Gordon Institute
Master of Science - MS, Engineering Management
University of Massachusetts Amherst
Bachelor of Science (BS), Biochemistry and Molecular Biology
SKILLS
ABOUT MICHAEL BORGENICHT
At Eurofins Transplant Genomics, my role as Product Marketing Manager centers on…
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