Michael Boctor
Digital Marketing Specialist at SYSPRO Americas - MBA at University of Arizona
- Role
- Digital Marketing Specialist at Syspro
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Michael Boctor
Demand generation and growth-focused marketer with 14+ years of experience executing…
Experience
Digital Marketing Specialist
Mar 2024 — Present
Paid Lead Programs: Managed paid lead programs, evaluated opportunities, set up company profiles, and defined filters and ICP for optimized lead generation- Tradeshows: Led tradeshow operations, overseeing logistics, booth setup & management, and driving lead acquisition to enhance brand visibility and market outreach- Campaign Execution: Execute digital marketing campaigns across various platforms, including Google Ads, LinkedIn Ads, Programmatic Ads, following established strategies- SEO Support: Assist in optimizing website content for search engines (SEO) by implementing on-page and technical SEO best practices- Marketing Automation: Assist in the implementation of email marketing campaigns, leveraging marketing automation tools, to manage email lists, create engaging content, and track campaign performance- Analytics and Reporting: Help analyze campaign performance data using tools like Google Analytics, Google Search Console, SEMRush and assist in preparing reports for review- Digital Marketing Operations: Oversee and execute various administrative tasks to support digital marketing initiatives, including budget tracking, expense reporting, and vendor communication- Ad Creative and Copywriting: Collaborate with the content and creative teams to create engaging digital ad content, including developing ad creatives and writing compelling ad copy.
Education
Menese American School
Bachelor of Business Administration (B.B.A.)
2005 — 2006
Cairo University
Bachelor of Business Administration
2006 — 2010
University of Arizona Global Campus
Master of Business Administration - MBA
2017 — 2019
Skills
- Microsoft Excel
- Microsoft Powerpoint
- Call Centers
- Business Development
- Telecommunications
- Leadership
- Customer Satisfaction
- Training
- Customer Experience
- Marketing
- Microsoft Office
- Sales
- Time Management
- Teamwork
- Team Management
- Negotiation
- Customer Service
- Account Management
- Microsoft Word
- Management
- Team Leadership
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