Michael Berreth

About Michael Berreth

Super Marketing Executive with passion for driving sales, building brands, and engaging consumers.2. Superpowers: strategic planning, brand management, digital marketing, advertising & promotions.3. Experience from multinational corporations: The Walt Disney Co, NBCUniversal, Nestlé, Kellogg’s.4. Experience as Vice President, Head of Marketing for 10+ years, including at a $90 million company.5. Small & start-up company experience from consulting across various industries.6. Key verticals: consumer packaged goods, e-commerce, entertainment, toys & gaming, recreation.7. Hands-on with strategic planning and tactical execution.KEY ACCOMPLISHMENTS:• MIRACULOUS CORP: Drove double digit increase in brand awareness by leading development & execution of company\'s 1st paid marketing plan. Drove sell-through of toys at Walmart with sponsored search ads with ROAS 2x the average benchmark; and YouTube ads with VTR +46% above Google benchmark.• MAGIC JUMP: Drove $2 million in incremental sales in one year by leading start-up of licensed product business and securing licensing deals with top entertainment studios. Drove highest sales growth (+10%) on base business in 5 years by spearheading lead generation marketing. • DARBY POP PUBLISHING: Sold out inventory of graphic novels and comic books with online press and influencer outreach that reached up to 9 million “targeted” unique visitors per title.• SUPER LEAGUE GAMING: Successfully launched Minecraft gaming events with average CTR across all paid marketing tactics significantly exceeding industry benchmark by 9x.• SKY ZONE FRANCHISE GROUP: Generated $2 million in revenue by leading development of company’s 1st national media campaign with 10% increase in comp store sales vs. PY. Helped generate highest-grossing month ever with digital campaigns on Undercover Boss episode. • COOKIE JAR ENTERTAINMENT: Helped drive five years of growth with marketing leadership and brand development. Rejuvenated Strawberry Shortcake franchise to $3.4 billion in cumulative global retail sales by leading global brand re-launch. • THE WALT DISNEY COMPANY: Drove double digit increase in global retail sales on Disney\'s Winnie-the-Pooh to become world’s #1 most valuable character franchise per Forbes list with strategic brand plans, entertainment content, and licensed product programs.• NBC UNIVERSAL: Achieved record-breaking results on DVD release of The Fast and the Furious with $75 million in retail sales in 1st week with creative marketing plan.

Experience

1. (Interim) Head of Marketing

   Miraculous Corp

   Nov 2023 — Present · Santa Monica, CA, US

   Hired in a player-coach role to start-up a dedicated global marketing department; and develop direct reports into a high-performing team that provides marketing support for licensees unlike any other entertainment studio. Reported to COO. Oversaw team of 4 direct reports and freelancers.​• Drove double digit increase in brand awareness by leading development and execution of company\'s first global marketing plan for 2024. Secured approval of plans including first paid marketing budgets from COO, CFO, Board, and new CEO. • Drove sell-through of toys at Walmart - and selection on their 2024 Top Toy List - with sponsored search ads with Return on Ad Spend 2x the average benchmark; and YouTube video ads with Video Thru Rate of 46% above Google benchmark.

Education

• California State University, Fullerton

  Bachelor's degree, Pre-Law

• USC Marshall School of Business

  MBA, Marketing

Skills

• Account/Client Management
• Marketing
• Product Development
• Strategic Partnerships
• Social Media
• People & Team Leadership
• Youth Marketing
• Sales
• Advertising & Media
• New Product Launches
• Licensing & Merchandising
• Entertainment
• Brand Management
• Marketing Strategy
• Digital Marketing
• Advertising
• Digital Marketing & Social Media
• Brand Development
• Consumer Promotions