Michael Bernau
Head of Digital and Marketing Operations @Market Logic Software
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WORK HISTORY
Head of Digital and Marketing Operations @Market Logic Software
Berlin, DE
Market Logic’s end-to-end market insights platform, DeepSights, helps the world’s leading brands to generate and capitalize on insights. Our AI software enables customer-centric business decisions with a comprehensive suite of tools for insights professionals and an intuitive AI insights assistant for business users. Our insights platform connects all organizations’ consumer and market research data sources to leverage existing investments fully. A state-of-the-art insights management workspace enables experts to find and research new insights and empowers them to keep business stakeholders informed in engaging ways. Our award-winning AI assistant DeepSights™ equips decision-makers to get insight-rich answers to business questions 24/7 and act ahead of the competition.
EDUCATION
University of Augsburg
Master's degree (Dipl.-Kfm.), Marketing, Corporate Finance, Economic and Corporate Policy
SKILLS
ABOUT MICHAEL BERNAU
Michael is a seasoned Marketing Leader with 20 years of experience in marketing, technology product marketing, technology marketing, and business development. His expertise lies in agile digital marketing methodologies, making him a valuable asset to companies such as Dell, Micron, Forescout, and Make/Celonis, where he has successfully improved their marketing efforts. Michael\'s forte is expanding international companies into new markets, especially in North America and Europe, by tailoring content and communications to cater to local audiences\' specific needs and preferences.He is a detail-oriented, highly organized, and budget-conscious manager with expertise in agency management. Michael can efficiently manage multiple projects across all aspects of marketing communications in a fast-paced, matrix environment. He can also leverage internal resources, such as product management, sales, and executives, to achieve business objectives. With a focus on driving results, particularly in the European and US markets, and experience in the DACH region, Michael\'s marketing expertise can help your company succeed.Specialties: digital marketing, lead generation; demand generation; social media; content marketing; inbound marketing; SEO; SEM; telemarketing; CRM; marketing ROI; brand management; matrix organizations; product marketing; team management; marketing communications; customer programs; public relations; case studies; agency selection; agency management; budget management.
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