Michael Bartlemay
Marketing and Brand Strategy Lead | Proud Member of Team #GetStuffDone | Vulnerability Breeds Trust
- Role
- Marketing Lead Specialist at Deloitte
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Michael Bartlemay
Strategic marketer with a get stuff done mindset. Over the course of an 10 year career, I\'ve helped build brands large and small, from leading branding workshops to driving growth for grocery stores to growing preference for the biggest consultancy in the world. I thrive in fast paced environments where I can take ownership of the work and drive executions that grow business.
Experience
Marketing Lead Specialist
Mar 2022 — Present · Austin, TX, US
Received an Outstanding Performance award for the strategy for the Operate Big Bet Campaign• Led creative strategy, including website, owned, and paid media, for the relaunch of Deloitte Ascend, leading to: o An 8x traffic increase o Increasing CTR to 2x above internal benchmarks o The top engagement rate and top 3 bounce rate for all pages in Deloitte US Consulting• Led the strategy and redesign of the Operate Services case study page, resulting in an engagement rate of 52% vs a benchmark of 18%• Redesigned the creative strategy for a Deloitte program, managing budgets, timelines, and creative output, leading to $45m in closed business and over $100m in the pipeline• Developed the marketing investment matrix to analyze the fit between market needs and Deloitte’s marketing investment across Consulting Services• Led and managed a team of 4 in developing a comprehensive family marketing plan for a local nonprofit
Education
Baylor University - Hankamer School of Business
BBA
2011 — 2015
Skills
- Strategic Planning
- Powerpoint
- Sales
- Microsoft Office
- Keynote
- Brand Development
- Microsoft Excel
- Leadership
- Presentation Skills
- Advertising
- Creative Strategy
- Public Speaking
- Online Advertising
- Customer Service
- Research
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