Michael Price
Customer Relationship Management Manager @PureGym
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WORK HISTORY
Customer Relationship Management Manager @PureGym
Leeds, GB
Utilising Braze to power tactical and triggered CRM campaigns, driving performance in member upsell, retention and engagement across the PureGym estate in the UK, Denmark, and Switzerland. Key Achievements: Relaunched omnichannel cross-sell and upsell campaigns, generating thousands of incremental sales from existing members every month. Launched annual member retention comms journey in recently acquired Switzerland business unit, a key customer group for this region Helped deliver new campaign reporting dashboards, improving the timeliness of campaign performance measurement
EDUCATION
University College Birmingham
Bachelor's Degree, Hospitality Administration/Management
The Institute of Direct and Digital Marketing
Post Graduate Diploma (PG Dip IDM - Level 7) , Direct and Interactive Marketing
King Edward VI Five Ways School
GCE O-Levels/A-Levels
The Institute of Direct and Digital Marketing
Award in General Data Protection Regulation, Direct Marketing
SKILLS
ABOUT MICHAEL PRICE
I am a commercially driven CRM, direct and digital marketing specialist with several years experience as a senior manager, and proven in planning, executing, analysing and refining B2C/B2B customer-centred marketing campaigns. Level-headed with a keen eye for detail as well as the bigger picture, I have supported and led many successful agile, cross-functional business and marketing projects, most recently providing key CRM marketing support for digital transformation projects at Freeman Grattan Holdings and the Football Pools. Previously, I helped deliver a post-lockdown NCS volunteering initiative, generating Young People volunteering hours (2020-21) and recruits (2021-22) for either St John’s Ambulance Vaccination Volunteering or local election Polling Station staff. Experienced working in dynamic, fast-paced, and multi-tasking environments including Travel, Financial Services, Betting and Gaming, Publishing, Subscription, Public Sector and Not for Profit, I\'m also always keen to develop professionally as well as personally. Outside work I coach children’s football (FA Qualified), am a St John’s Ambulance volunteer vaccinator and write regular music and arts features for many regional press titles.
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