Michaela Terrenzio

About Michaela Terrenzio

B2B software marketing professional with a decade of experience in driving marketing…

Experience

1. Customer Marketing Manager

   Acumatica

   Jan 2019 — Present

   Develop strategy, execution and goals for customer marketing programs, a new initiative company-wide, while building internal executive and external partner channel consensus. • Rolled out six customer relationship marketing programs to communicate with customers across the themes of onboarding, education, advocacy, community building, upsell/cross sell and renewals. • Improved customer portal and newsletter formats for a more customer-centric experience with easy-to-find content. • Launched customer-specific educational webinars across teams to drive customer experience and delight customers, creating more product advocates. • Initiated and implemented a governance v-team with executive leadership across departments to discuss Customer Experience & Lifecycle Marketing on a monthly basis. • Developed demand generation, content plan and programs for attendees at Summit 2020 and post product launch Roadshow events in 11 cities for attendees.

Education

• University of Washington

  BA, Economics

  2003 — 2008

• University of Washington

  BA, International Studies, minor in African Studies

  2003 — 2008

Skills

• Social Media
• Microsoft Crm
• Marketing Management
• Business Intelligence
• Event Marketing Strategy
• Inbound Marketing
• Advertising
• Marketing
• Event Planning
• Social Media Marketing
• Crm Integration
• Event Management
• Microsoft Dynamics Nav
• Hubspot
• Marketing Automation
• Budgets
• Demand Generation
• Business Analysis
• Outbound Marketing
• Microsoft Dynamics
• Crm
• Management
• Customer Relationship Management (Crm)
• Email Marketing
• Drip Marketing
• Marketing Strategy
• Marketing Communications
• Lead Generation
• Pardot
• B2b Marketing Strategy
• B2b Marketing
• Trade Show Strategy