Michael Taylor

Experience

1. Marketing Director

   Platinum Passports Marketing

   Jan 2006 — Present · Spokane, WA, US

   Direct a full-service digital marketing, e-commerce marketing function, media, and advertising agency catering primarily to B2B clients, overseeing comprehensive direct sales and marketing campaigns across multiple channels, including email marketing, snail mail (postcards), and automated call marketing, resulting in increased brand visibility and customer engagement.Lead cross-functional teams in coordinating and executing successful product launches, collaborating with customers, vendors, and our teams to develop comprehensive go-to-market plans for new product launches and updates.Empower B2B clients to achieve substantial financial growth by equipping them with a robust arsenal of marketing strategies and tools spanning e-commerce marketing, digital and traditional channels.Leverage Google AdWords and Google Analytics to drive targeted traffic, optimize ad campaigns, and maximize revenue growth for B2B clients through data-driven insights and strategic adjustments.Engineer customized server software integrated with a plugin to accommodate the diverse needs of e-commerce clients, managing SKUs of over products, while orchestrating the setup and integration of CRM systems with SMS and text marketing capabilities, amplifying direct sales efforts and customer outreach effectiveness.Implement lucrative, productized subscription models for clients, generating consistent revenue growth.Provide data-driven recommendations on key performance indicators (KPIs) to optimize advertising spend, emphasizing the importance of balancing impression share with cost efficiency to maximize ROI and minimize customer acquisition costs.Platinum Passports Marketing is a full service digital marketing, e-commerce marketing, media, and advertising agency. Custom Websites, Content Creation, Graphic Design, Pluggins, Blogging, Ecom, Hosting, Video, Print Marketing, Social network setup, Mass emailing, and management, P.P.C, SEO, Research & Reports, and Business Plans.