Michael Antonoplis

About Michael Antonoplis

A proven sales and marketing executive with a strong track record in product management…

Experience

1. Manager, Shopper Marketing

   Keurig Dr Pepper Inc.

   May 2011 — Present · Los Angeles, CA, US

   Collaborate and develop shopper insights and analytics that drive strategy development within the West USA Business Unit and Brand Management Teams.• Convert consumer research insights into Product development and marketing plans with the intent to inspire purchasing habits to targeted shopper groups. • Align KDP and retailer strategies to integrate marketing functions and plans with the intent of driving long term growth and brand equities.• Develop strategic alignment relationships with multiple CPG companies to drive marketing opportunities across broad geographies.• Lead all strategy development for KDP bottling system and contract bottlers of Dr Pepper.• Provide higher level of persuasion and influence to top level retailer management while cultivating underdeveloped retailers to drive new business.• Lead Marketing Research to develop applicable Shopper Insights.• Development product plans with WEST USA professional sports teams to drive awareness and consumption.

Education

• California State Polytechnic University-Pomona

  Bachelor of Science, Business Management

  1976 — 1980

Skills

• Budget Management
• Grocery
• P&L
• Consumer Insights
• Forecasting
• Business Planning
• Strategic Planning
• Pricing
• Customer Insight
• Fmcg
• Category Management
• Market Planning
• Strategy
• Sales Management
• Shopper Marketing
• Budgets
• National Accounts
• Product Marketing
• Brand Management
• Cross-Functional Team Leadership
• P&L Management
• Team Building
• Management
• Trade Marketing
• Product Development