Michael Annett

Co-chair Martech Council @Canadian Marketing Association

Toronto, ON, CA
MOBILE NUMBERS
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WORK HISTORY

Aug 2019 — Present

Co-chair Martech Council @Canadian Marketing Association

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Toronto, ON, CA

The MarTech council exists to help share insights and develop thought leadership for the Canadian marketplace to help marketers with best practices in technology.

EDUCATION

1994 — 1996

Centennial College

Marketing, Marketing

1996 — 2000

University of Toronto

Bachelor of Arts - BA, Psychology and Sociology

N/A

Massachusetts Institute of Technology

Applied Generative AI for Digital Transformation

SKILLS

Sales PresentationsBusiness ManagementSocial Media MarketingSales CoachIntegrated MarketingDigital MediaCustomer RetentionBusiness PlanningClient DevelopmentPresentation DevelopmentSoftware Project ManagementCrmTeam ManagementCross-Functional Team LeadershipMarketing StrategyDigital MarketingDigital StrategyTeam CoordinationPresentation CoachingTeam LeadershipClient AcquisitionProject CoordinationMarketing CommunicationsWeb Based SystemsProject ManagementProject ExecutionCustomer NegotiationsCustomer PresentationsConsultative SellingBusiness StrategyNew Business DevelopmentSales ManagementMicrosoft OfficeNegotiating ContractsClient RetentionSales ExcellenceBusiness AnalysisSales ProcessWellness CoachingProject Delivery

ABOUT MICHAEL ANNETT

I wake up every day driven to inspire, grow, and empower—whether that’s scaling business development for Adobe’s digital transformation in financial services, mentoring the next generation of leaders, raising my kids with intention, or helping clients re-imagine what\'s possible through cutting-edge technologies like Gen AI, Agentic AI and the content supply chain. With over 25 years of experience at leveraging and learning about emotional intelligence, technology, and Go-to-Market execution, I’ve architected revenue growth strategies for industry leaders like IBM, Salesforce, Adobe, and Okta. My passion lies in turning complex challenges into breakthrough opportunities—which contributes to successful companies and enables digital transformation by connecting human insight with technological innovation.Fun facts: Published poet and proud Member of the League of Canadian Poets, Co-chair of the Martech Council on the Canadian Marketing Association

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Michael Annett — Co-chair Martech Council at Canadian Marketing Association in Toronto, ON, CA | Unifers