Michael Lane
VP Digital Marketing | Strategy-Led, AI-Enabled Growth for Healthcare Brands | Paid Media, SEO, Web, Martech | Diagnostics, Medtech, Pharma, Digital Health
- Role
- VP of Digital Marketing at Envision Health
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Michael Lane
Digital marketing and advertising, account executive with experience in health care, technology, CPG, agriculture, hotel/hospitality, entertainment, automotive, government, defense/aerospace, and transportation.Specialties: Digital strategy, multi-agency environments, large web sites and digital presence
Experience
VP of Digital Marketing
Jul 2025 — Present · Chicago, IL, US
In my role as VP of Digital Marketing at Envision Health, I lead digital strategy, paid media, and AI-driven transformation initiatives across a diverse portfolio of healthcare clients from diagnostics and medtech to pharma and digital health.I oversee integrated teams driving measurable growth in awareness, lead generation, and content operations. My approach blends structured delivery, executive client leadership, and innovation in martech and AI enablement.I lead- Performance marketing across LinkedIn, Google Ads, SEO, and analytics- Website redesigns from discovery through QA with sprint-based roadmaps- AI-assisted workflows that streamline briefing, compliance, and creative development- Strategy and execution for complex, compliance-driven healthcare campaignsI\'m especially passionate about helping healthcare organizations modernize their digital footprint and accelerate growth through AI, structured strategy, and creative execution.
Education
University of Pennsylvania
Executive Masters, Technology Management
1993 — 1995
Purdue University
BS, Mechanical Engineering
1985 — 1989
Skills
- Project Planning
- Mobile Marketing
- Digital Strategy
- IT Strategy
- Email Marketing
- User Experience
- Marketing Strategy
- Mobile Applications
- Web Analytics
- Strategy
- Integrated Marketing
- Creative Direction
- Online Advertising
- Social Media Marketing
- Creative Strategy
- Leadership
- Management
- Digital Solutions
- Online Marketing
- Brand Development
- Digital Marketing
- Interactive Marketing
- Marketing Communications
- Consulting
- Advertising
- Website Redesign
- Digital Branding
- Social Media
- Web Design
- Interactive Advertising
- Business Strategy
- Concept Development
- Marketing
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