Michael Ameel

Director of Social Media @Microsoft

Lead a talented team of social media strategists who manage Microsoft’s flagship (@Microsoft) and employer branding (@MicrosoftLife) channels across LinkedIn, Instagram, TikTok, X/Twitter, Facebook, and Threads. We engage with 42+ million followers globally who are interested in Microsoft’s consumer, customer, and innovation stories, as well as its culture and values. We foster a community of over 400+ social media practitioners across the company, sharing best practices and managing social crisis communications. Serve as a Social Media SteerCo Advisor, we develop and implement policies, principles, and best practices for social media excellence across Microsoft.Developed and executed an all-new brand social media and content strategy that aligns with Microsoft’s social-first mission rooted in empowerment. Established content pillars that reflect the core themes and key communication priorities, introduced a new social content strategy that adapts to the fast-paced and dynamic nature of the social media landscape, and defined a new measurement framework that focuses on building brand love. As a result, we achieved 7 million new followers in one year (FY23), the biggest YoY increase in four years, increased net positive sentiment to 85%, and diversified our audience. Top channel highlights include tripling our followers on TikTok and becoming LinkedIn’s 5th most followed brand on the platform.We launched the brand’s first ever LinkedIn Newsletter, The Monthly Tech-In, which showcases “byte-sized” updates on Microsoft’s innovations and global tech advancements that empower others to succeed, with AI being one of the key areas of focus. To date, we have 6+ million subscribers across 6 editions, within 6 months since launch.