Michael Crowley
Director Of B2C @ Driven Lighting Group | DTC Digital Marketing, eCommerce, Marketplace
- Role
- Director of Ecommerce at Current Commerce
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Michael Crowley
With over a decade of experience in DTC leadership, I focus on driving growth through innovative strategies at Driven Lighting Group. My expertise in eCommerce lies in enhancing user experience, boosting customer acquisition and engagement, and optimizing product catalogs to maximize conversions. Passionate about creating impactful digital experiences, I aim to align our strategies with organizational goals and foster a collaborative culture that delivers value to diverse audiences. At Driven Lighting Group, I contribute to strengthening our DTC channels by implementing effective cart-building programs and digital marketing techniques. Leveraging skills in CRO, SEO, SEM, and web analytics, our team has successfully optimized brand performance and achieved sustained growth. My commitment to data-driven decision-making and operational efficiency ensures we remain at the forefront of ecommerce innovation.
Experience
Director of Ecommerce
Aug 2013 — Present · Atlanta, GA, US
I specialize in working with DTC Retail and B2B Wholesale companies in optimizing their online operations to sell more through digital marketing and integrated eCommerce strategies
Education
Florida State University
Finance
2005 — 2009
Skills
- Google Analytics
- Social Media
- Marketing
- Sales
- Management
- Social Media Marketing
- Digital Marketing
- Ppc
- Creative Marketing
- Web Marketing
- Customer Service
- Graphic Design
- Digital Media
- Wordpress
- E-Commerce
- Sem
- Advertising
- Mobile Web Design
- Email Marketing
- Web Development
- SEO
- Online Marketing
- Cms
- Web Design
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