Michael A. Jackson

About Michael A. Jackson

Educating the Next Generation of Advertising and Marketing Leaders After a…

Experience

1. Professional-in-residence

   Kent State University

   Jan 2022 — Present

   Kent State alumnus Mike Jackson, innovator and seasoned marketing communications executive, is a School of Media and Journalism, professional-in-residence. He also serves as faculty adviser for Franklin Advertising, a student organization focused on advertising and strategic communication. Mike is also chair of the board of Kent State Student Media, nine independent student organizations producing content for TV, Digital, Social Media, print magazines and newspapers. “As an alum, Mike has served as a mentor to our students and he has had such a positive impact,” Dean of the College of Communication and Information Amy Reynolds, Ph.D, said.\"We are so fortunate that he will now share his impressive experiences and his deep expertise with our students in the classroom. He is someone who is immersed in the future trends of the profession, and he is committed to student success.\" “I am very excited to join Dean Amy Reynolds and the team at the College of Communication and Information,” Jackson said. “My experiences as a young student at Kent State provided me with a strong foundation that enabled me to achieve personal and professional success. The opportunity to give back and share my insights, passions and experiences is a once-in-a lifetime opportunity. The convergence of new media, technology and information on the business of advertising and communications is very exciting, and I look forward working with the Kent students, faculty and the administration.” Kent State University is one of the top public universities in the nation and is dedicated to student and faculty success. We are proud to be recognized as a Carnegie Research I University and we are consistently rated by the Chronicle of Higher Education as a “Great College to Work For”. Kent State is fondly regarded by students, faculty, staff, and alumni as home. Nestled in the Cuyahoga River Valley in beautiful Northeast Ohio, Kent State is less than 50 miles from Cleveland and 20 miles from Akron.

Education

• Stanford University

  Executive Education, Finance and Accounting for the Nonfinancial Executive

  1995 — 1995

• Kent State University

  Journalism

• University of Southern California

  MA, Communications Management

  1979 — 1981

• University of Pennsylvania

  The Wharton School Advanced Management Program, Executive Development

  1993 — 1993

Skills

• Creative Strategy
• Market Planning
• Mobile Marketing
• Digital Media
• Web Analytics
• Online Advertising
• Marketing Management
• Marketing Communications
• SEO
• Media Buying
• Management
• Sem
• Online Marketing
• Content Strategy
• Brand Awareness
• Start-Ups
• Corporate Communications
• Sponsorship
• Advertising
• Strategy
• E-Commerce
• Entrepreneurship
• Leadership
• Lead Generation
• Brand Architecture
• Marketing Strategy
• Relationship Marketing
• Copywriting
• Brand Development
• Corporate Branding
• Strategic Partnerships
• Creative Direction
• Digital Marketing
• Social Media Marketing
• Social Networking
• Digital Strategy
• Email Marketing
• Automotive
• Brand Management
• Marketing