Michael Aieta
- Role
- Omni Channel Top of Funnel Product Manager at Tractor Supply Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Michael Aieta
Passionate, User Centric, Data Driven Product Leader • Optimizing Business, User…
Experience
Omni Channel Top of Funnel Product Manager
Aug 2020 — Present
Empowering multiple agile teams to deliver incremental online revenue: • Received Legendary Service Award for delivering whole new Neighbor\'s Club Loyalty Program on Web and App • On pace to deliver $90M incremental revenue 20••••24 through increased conversion on Product Page • Responsible for conversion from Home Page, Category, Product Listing, Product Detail Page, Header/Footer • Delivered $14.7M incremental annualized lift from enhancements/redesign of Pet Product Page • Drove $15.7M Incremental Top of Funnel conversion in 2022 • Added $2M through update to publishing rules • Innovated Personalized Messaging, Privacy Initiatives - exceeded registration/enrollment goals by 1M new members
Education
Northwestern University
MS, Computer Studies in Music
Brown University
BS, EE
Skills
- Lead Generation
- Customer Acquisition
- Business Development
- Crm
- E-Commerce
- Strategy
- Database Marketing
- Product Development
- Consulting
- Integrated Marketing
- Multi-Channel Marketing
- Product Management
- Marketing Strategy
- Sem
- Project Management
- Product Marketing
- Mobile Devices
- Data Analysis
- Product Design
- Cross-Functional Team Leadership
- Salesforce.com
- Start-Ups
- Analytics
- Business Planning
- Marketing
- Financial Services
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