Michaela Freedman

About Michaela Freedman

I’m a relationship-driven sales professional with a natural instinct for identifying business opportunities and building partnerships.Uninhibited in my networking, I thrive in high-stakes environments, ready to take on any challenge where proactive outreach and strategic collaboration are essential. I’m known for always going the extra mile to turn momentum into results.As a solo traveler and backpacker, I’m used to taking the unbeaten path and have developed a global perspective and self-directed approach to navigating new environments. That same mindset carried into my business career, which began in the medical cannabis industry. In 2018, I ventured into entrepreneurship and launched my own consulting practice at the forefront of global cannabis liberalization.In a newly formed market defined by fragmented laws, I recognized the need to help stakeholders overcome regulatory barriers to develop go-to-market strategies that are realistic and sustainable. A defining achievement in my work was advancing Canada\'s leadership in the international marketplace by sourcing and negotiating multimillion dollar supply and contract manufacturing deals for licensed producers.Seeing firsthand the limitations of traditional healthcare and the potential for AI automation to scale efficiency and accessibility led me into HealthTech. My experience has proven that successful adoption depends on translating complex technical concepts into practical value for non-technical audiences - and I\'m committed to doing exactly that.Across each pivot in my career, I’ve gravitated toward industries at inflection points and channel my curiosity and conviction into real-world impact.

Experience

1. Senior Account Executive

   Steer Health

   Jan 2026 — Present · New York, NY, US

   Steer Health partners with healthcare clinics to replace operational inefficiency with a digital workforce built to elevate patient experiences and streamline how practices run.As the official technology partner of the Institute of Functional Medicine (IFM), our leading AI-powered platform automates patient engagement and clinical operations end-to-end.Trusted by 360+ healthcare organizations and supporting 19M+ patients globally, we simplify the full administrative lifecycle - from scheduling and intake to appointments, charting, and follow-ups - while personalizing patient care journeys. Our platform also extends into marketing, with patient analytics and website modernization to strengthen acquisition and retention.The result: less administrative burden, stronger patient relationships, and sustainable growth.

Education

• McGill University

  Bachelor of Arts (B.A.), Double Major in Anthropology & History

• George Brown Polytechnic Continuing Education

  Accounting 1, Accounting

• The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University

  CZEN 420: The Business of Cannabis, Entrepreneurship & Strategy

• University of Leicester

  Masters of Archaeology, Bioarchaeology

  2014 — 2015

Skills

• Filing
• Total Station
• Driving License
• Archaeology
• Survey Research
• Ground Penetrating Radar
• Quantitative Research
• Qualitative Research
• Ethnography
• Online Research
• Community Outreach
• Research
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Human Anatomy
• Imagej
• Microsoft Word
• Educational Leadership
• Archaeological Survey
• Gps
• Public Speaking
• Cpr Certified
• Magnetometry