Michaela Ehlers

About Michaela Ehlers

Senior Data Analyst with experience turning complex data into strategic business impact.I specialize in analytics and have experience in data product ownership, giving me a unique perspective on how insights translate into actionable business decisions. My background spans building analytical frameworks, identifying key performance indicators, and collaborating cross-functionally to drive meaningful outcomes across various industries including CPG.I\'m passionate about making data accessible and building solutions that deliver real value.

Experience

1. Senior Data Analyst

   Later

   Aug 2025 — Present

   Later is the world’s most intelligent influencer marketing company, powering the creator economy and social commerce. Later was built for creators, is trusted by brands, and designed for results.Formed by the powerhouse combination of Later, Mavrck and Mavely, Later provides high-touch influencer activations, sophisticated social media management, and creator commerce solutions, giving marketers visibility across owned, earned, and paid social in one unified platform. This unification of tech and services makes us the only player with exclusive access to data at an unprecedented scale in the space: across creators, their audience, content, and the commerce they drive.Later has over a decade of first-party data, including millions of social posts, engagements, and $2.4B+ in verified influencer-driven purchases. This foundation of data powers a proprietary AI model we pair with best-in-class service to deliver measurable outcomes for global brands.Trusted by household brand names such as Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance, so every campaign not only looks good, but drives results. Later is building the future of influencer marketing where everyone wins. If you’re interested in up-leveling your creator partnerships, let\'s chat.

Education

• Bothell High School

  High School Diploma

  2015 — 2018

• California Polytechnic State University-San Luis Obispo

  Bachelor's degree, Business Administration

  2018