Michael Taylor
Experienced Digital Marketer & influencer of 15 years (full-time) committed to helping businesses grow!
- Role
- Marketing Director at 3 Brothers Decking
- Location
- Spokane, WA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Director
Aug 2023 — Present · Hayden, ID, US
As Marketing Director, I lead the Marketing, Sales, and IT departments. Initially tasked with rebuilding IT and Marketing, I successfully consolidated servers, integrated GitHub, and implemented cost-saving initiatives like our CRM subsite, email server VM, and marketing subsite, collectively saving $7.2k annually.I revolutionized our Marketing approach, cutting ad spend from $20k to under $10k monthly while doubling conversions and enhancing ROI. My tenure saw a 3X increase in leads during off-peak seasons and a record-breaking 4th quarter in lead generation.I also spearheaded market research and strategic planning for various locations, efficiently managing resources while keeping expenses within a 7% marketing budget. Looking ahead, I\'m poised to elevate our success further with innovative marketing automation, setting the stage for our next chapter of growth and efficiency.
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