Michaela Perez

Senior VP of Consumer Research @MMR Research

London, GB

Currently, I am working as a Senior VP of Consumer Research at MMR Research Worldwide, I oversee multimillion-dollar quantitative research for the U.S. business unit (40% international) and lead a team of 17 members, including five direct reports across London, New York, and remote locations throughout the U.S. I manage key clients while serving as a senior lead interface for project teams. I navigate change management while overseeing team stabilization, fostering trust and relationships with all levels of the organization, and serving as a member of the U.S. leadership team.Highlights of accomplishment in this role include: I achieved and maintained 86% employee retention and expanded the team by 50% over 18 months by transforming and reorganizing the unstructured team and hiring/rightsizing staff members which supported business growth of 30%+ over the past 2 years. I promoted eight people to next-level roles, including research executive, senior research executive, research manager, and senior research manager. I directed team members on research projects from execution to analysis through delivering client-centered story lead results for product, concept, and pack testing across food, beverage, beauty, personal care, and household items. I led global process optimization initiatives in terms of client management, project execution, and delivery to reduce redundancies and inefficiencies by 25%. I am a D&I Ambassador serving as an advocate raising awareness about the importance of embracing diversity and fostering an inclusive environment where everyone feels valued, respected, and empowered

Iowa State University

BS

Kansas State University

MS