Michaela Neumann

Sea Account Manager @Smarketer GmbH

Berlin, DE

Responsibility for the SEA accounts: Development, optimisation and further development of the campaigns. Identification and elimination of errors and improvement potential (measurable e.g. through the HI score) Strategy development for the use of SEA products: Search, Shopping, App, YouTube and Display Analyst, consultant, planner and implementer for clients\' corporate- & marketing strategies, in particular in the areas of growth and business objectives, customer development strategy, budget strategy, ROI optimisation, AI / KI, business model, market positioning and expansion Development of a growth strategy (short- medium- and long-term) and agreement of targets (controllable e.g. via growth plan, budget limits). e.g. via growth plan, budget limits) Creation of technical roadmaps to achieve performance and service targets (e.g. reach, sales, ROAS) Strategic advisor regarding budget increase and KUR

Hochschule für Technik und Wirtschaft Berlin

Bachelor of Business Administration - BBA, Marketing, Human Resource Management