Michaela Dowling

Experience

1. Director, Brand and Innovation Strategy

   Washington Commanders

   Sep 2021 — Present

   Lead, mentor, and build the Commanders Marketing team Responsible for multi-channel marketing campaign planning including social media, website, email, TV, radio, and out of home advertising for key initiatives such as ticket sales, gameday activations, and brand awarenessProvide leadership to the marketing team and cross-functional teams throughout the organization on short-term and long-term planning to develop and execute strategic business objectivesLead the rebrand through collaboration with our agency partner; personally analyzed over fan submissions, created team name surveys, orchestrated 1:1 conversations and focus groups with key stakeholders, such as players, alumni, season ticket members, etc.Worked as the gate-keeper of all Washington Commanders brand assets leading up to the name, logo, and brand reveal, responsible for all internal and external asset quality assurance and distributionCollaborated with internal and external partners for the launch of Commanders brand, including planning the VIP gifting, digital media, paid media, social media, and out of home activations of the brand launch campaign, garnering 87.3 billion impressions across platformsResponsible for the design, procurement, sorting, and distribution of over pieces of new brand merchandise for the brand launch, ensuring key stakeholders including staff, ownership, VIPs, Players, Alumni, and fans had new team gearA key contributor to the internal project management and the external storytelling around the rebrand, including press releases and the organization’s “Making the Brand” content series

Skills

• Research
• Sports Management
• Powerpoint
• Sales
• Detail Oriented
• Microsoft Office
• Leadership
• Event Promotion
• Public Speaking
• Personal Selling
• Event Planning
• Customer Service
• Microsoft Excel
• Microsoft Word
• Time Management