Michael S. Smith

About Michael S. Smith

Sales Leadership I All Data-Driven Marketing I MarTech I AdTech I Data…

Experience

1. Senior Vice President, Insurance and Financial Services

   Epsilon

   Jan 2018 — Present

   Leading Epsilon\'s growth strategy among global financial services and insurance brands. Focused on aligning Epsilon\'s leadership in data, digital & tech-led marketing to deliver business outcomes for brand. Orchestrate enterprise-level engagement across Publicis Groupe companies including Sapient, Digitas, Zenith, Hawkeye, and a host of Publicis Groupe agencies. Powerful combination of identity, data, martech/adtech, analytic, digital strategy, media, strategy to help brands make lasting customer connections with personalized, consistent cross-channel experiences.

Education

• University of Pennsylvania

  Executive Education, Innovation for Growth: Strategies for Creating Value

  2013 — 2013

• Ball State University

  Journalism, Advertising

  1988 — 1991

Skills

• Social Media Marketing
• Direct Marketing
• Multi-Channel Marketing
• Strategy
• Digital Marketing
• Analytics
• Forecasting
• Sales Leadership
• Marketing Strategy
• Customer Relationship Management (Crm)
• Salesforce.com
• Lead Generation
• Pricing Strategy
• Business Planning
• Integrated Marketing
• Saas
• Leadership
• Sales Funnel Optimization
• Database Marketing
• New Business Development
• Training
• Sales Management
• Crm
• Leadership Development
• Ppc
• Product Marketing
• Strategic Planning
• Selling
• Online Advertising
• Sales
• Email Marketing
• Solution Selling
• Account Management
• Marketing
• Business Intelligence
• Business Strategy
• Business Development
• Management
• Sales Operations
• Product Management