Michael Klimek

About Michael Klimek

An award-winning visionary and leader with a diverse range of complementary skills and…

Experience

1. Director of Brand Strategy

   Mesquite Entertainment

   Apr 2024 — Present · Mesquite, NV, US

   Oversees both internal and external business partners in the ongoing development & production of all advertising, direct mail, promotional collateral, and social and digital media campaigns. Monitor all advertising campaign effectiveness and trends, manage on-line brand activity and generate reports/updates for senior management. Identification and penetration of new marketing channels.• Directs the efforts of the advertising agency to create and maintain brand standards and to develop creative campaigns to attract new business.•Directs the efforts of the media agency to ensure appropriate messaging is effectively delivered.• Creates programs and campaigns to increase gaming revenue, and non-gaming revenue derived from the sales of the event center, entertainment and food and beverage products.• Oversees the efforts of the Digital Marketing, Entertainment, Community Relations and Public Relations to ensure positive brand perception.• Takes all steps necessary to ensure the advertising is placed strategically and cost effective •Responsible for all advertising budgets, forecasts and spend. • Reviews all collaterals, items, and digital messages containing a casino logo to ensure cohesive brand visibility.• Oversees all outside partners including PR firm, advertising and media agencies and ensure all coordinate and work closely on all projects to ensure business goals are met. • Work with all outside partners including local sports teams and business partners to ensure brand is consistent and relevant as well as ensuring all partnership relationships stay intact.• Provide quantifiable reports demonstrating advertising expenditures ability to drive revenue.• Ensure accuracy of all marketing, direct mail and promotional campaign collateral.• Responsible for all property signage and electronic signage.• Ability to actively manage and prioritize multiple projects simultaneously.

Education

• Wilkes University

  Bachelor of the Arts

  2008 — 2012

Skills

• Adobe Creative Suite
• Challenge Driven
• Marketing
• Final Cut Pro
• Image Manipulation
• Page Layout
• Adobe Illustrator
• Branding
• Layout
• Illustration
• Thinking Outside the Box
• Concept Development
• Creative Direction
• Flash
• Video
• Graphic Design
• Branding & Identity
• Interpersonal Communication Abilities
• Advertising
• Art
• Microsoft Office
• Art Direction
• Social Media
• Architectural Design
• Logo Design
• Facebook
• Dreamweaver
• Illustrator
• Multimedia
• Creative Strategy
• Graphics
• Adobe Photoshop
• Web Design
• User Experience
• Marketing Strategy
• Indesign
• Email Marketing
• Digital Photography
• Photography
• Brand Development