Michael Zweig
Customer Marketing Manager Ii @Vertex Inc.
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WORK HISTORY
Customer Marketing Manager Ii @Vertex Inc.
Los Angeles, CA, US
As part of the Growth team within Customer Marketing, I focus on developing campaigns to drive customer cross-sell and upsell opportunities. My main focus areas are developing and executing expansion strategies for both the SAP and Oracle ERP ecosystems.Through the first half of 2025, I have successfully implemented and executed the following-SAP Ecosystem Campaign: produced a 3-part email series leading to 6 booked meetings with Sales-SAP PLUS Tools - Sales Tax Bundle Campaign: produced a webinar on June 17 with Vertex SAP Solutions Expert and Customer speaker, leading to 64 registrants and 41 live attendees (63% attendance rate); all live attendees were routed to Sales for follow-up discussions-L/Q Migration Campaign: launched a post-webinar email conversation via Conversica (AI Conversational Email Solution), leading to 423 unique clicks, 10 responses and 3 leads
EDUCATION
Pepperdine Graziadio Business School
Master of Business Administration - MBA
California State University, Long Beach
Master of Arts (M.A.)
University of Wisconsin-Madison
B.A.
ABOUT MICHAEL ZWEIG
Born and raised in Los Angeles, the city has always held a special place in my heart. But…
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