Michael Yeung
Digital Marketing Intern @Philips
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WORK HISTORY
Digital Marketing Intern @Philips
Farnborough, GB
Working on the leading Pregnancy+ and Baby+ app, as part of the Digital+ team, operating under the Mother & Childcare Cluster of Philips Personal Health- Responsible for campaign management and optimisation to lead consistent consumer engagement and drive high KPIs, such as CTR- Building strong relationships between Philips and key partners, including Nuna, Pfizer, H&M, Naïf, Miele and Fisher-Price- Lead campaign activation and ensuring high quality content creation with Nuna and Pfizer, spanning across 7 global markets- Providing valuable insights and organised optimisations to take live, to boost key KPI metrics to maintain strong engagement with consumers.
EDUCATION
University of Surrey
Biomedical Science BSc
The Sixth Form College, Colchester
A-Levels in Biology, Chemistry and Graphic Communication
ABOUT MICHAEL YEUNG
I am a Biomedical Science student at the University of Surrey, expected to graduate in July 2026. I have been working as a Senior Student Ambassador for the Student Recruitment team since October 2022, after being promoted from the Student Ambassador role. I am also an Undergraduate Marketing Ambassador for the Marketing team and a MySurrey Hive Ambassador, providing support and answering student life related queries. In my various ambassador roles, I have gained valuable skills in event management, attention to detail, administrative assistance, social media management, and content creation. I have led and managed Student Ambassadors during events, attended off-campus events on behalf of the university, created Biomedical Science specific content for social media, and run evening social events for students. I enjoy working with diverse and enthusiastic teams, contributing to the university\'s outreach and engagement goals, and sharing my passion for Biomedical Science with potential and current students. I am eager to learn from new experiences and opportunities, and to bring my perspective and skills to the organization.
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