Michael Wooten

Marketing Director @Hauser & Wirth

US

Alongside the Marketing lead for Europe and Asia this role works closely with the Global Creative Director and Global Communications Officer to ensure a global perspective to all strategy development for the gallery and its artists. The Marketing Director is responsible for overseeing effective campaigns for US exhibitions and art fairs, as well as leading marketing strategies for non-exhibition gallery activities. The role manages the US marketing team and maintains the US marketing budget, while monitoring for brand consistency, optimizing the marketing mix, evaluating campaign performance, securing brand partnerships, and promoting products in collaboration with artists. The priorities of the role include identifying marketing objectives, researching audience profiles, managing agency and freelance relationships, developing advertising strategies and marketing materials, contributing to public programming, managing the gallery\'s mailing list, and ensuring compliance with data protection and copyright regulations.

University of Vermont

BA