Michael Winter
Owner @Litebulb
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WORK HISTORY
Owner @Litebulb
Swansea, GB
Helping growing and established businesses get more leads, sales, awareness & engagement. Video at the heart of everything we do to drive growth.
EDUCATION
Liverpool John Moores University
Bachelor’s Degree, Applied Psychology
ABOUT MICHAEL WINTER
I’m a commercially minded digital marketing leader with 10 years of experience building and running a growth-focused agency. My background spans growth marketing, performance marketing, paid media, demand generation, acquisition strategy, landing pages, email follow-up, and conversion-focused digital campaigns.Over the past 8+ years, the campaigns and systems I’ve led have generated ~£4.41m in revenue from ~£386k in ad spend. During that time, we’ve worked with nearly 200 clients across F&B, hospitality, ecommerce, logistics, property, education, professional services, and local service sectors.My strongest areas are Google Ads, Meta Ads, lead generation, conversion strategy, paid acquisition, and linking marketing activity to commercial outcomes.Some highlight results:• National Dog Training Company: ad spend >> £1.2M+ revenue >> 17.91 ROAS• Wedding Venue: £11,840 ad spend >> £962,500 revenue >> 81.29 ROAS• Gym & Cafe: £2,738 ad spend >> £74,160 revenue >> 44.15 ROAS• 3PL Company: ad spend >> revenue >> 45.45 ROAS• Damp Surveyor: £32,400 ad spend >> revenue >> 8.33 ROAS• Resin Floor Company: £12,800 ad spend >> revenue >> 12.66 ROAS• Fall Alert Bracelets: ad spend >> revenue >> 5.74 ROAS• Beauty & wellness: £95 ad spend >> £1,050 revenue >> 11.05 ROAS• Meal box subscriptions: £200 spend >> 3,150 leads (in 6 days)>> CPL £0.06• Local brewery: Modernised brand, introduced digital strategy and grew revenue from £151k to £240k (46.9% increase)• Local venue: Built brand from scratch, set-up and launched full digital strategy and grew revenue from previous owners from £215k to £456k (112% increase) in year 1.
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