Michael W.
Social Lead @hi5.agency
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WORK HISTORY
Social Lead @hi5.agency
Manage content calendar and publish content for Vans social channels including Instagram, TikTok & YouTube- Work cross functionally with members of the Vans organization to align on scheduling content for the various channels including, Vans, Vans Skate, Vans Snow, Vans BMX, Vans Surf, OTW and Vans Warped Tour- Create social content for Vans from provided toolkits and DAM assets in Opal platform- Provide social media performance analytics and campaign recap reports, leveraging social data tools like Sprinklr, to highlight campaign overall performance as well as sentiment- Work with Vans Editors to amplify and showcase action sports content- Assist with community management, commenting and interacting with Vans followers on socials and engaging in livestreams- Work with Vans marketing team to strike a proper balance of showcasing action sports, product, influencer, music, gaming and lifestyle related content- Provide insights and leverage newest functions and best practices for social media applications which Vans is present on.
EDUCATION
Valencia College
Associate of Arts (A.A.), Liberal Arts and Sciences, General Studies and Humanities
University of Central Florida
Bachelor of Arts (B.A.), Communication and Media Studies
ABOUT MICHAEL W.
Global Marketing Manager / Social Media Strategist / Shoot Producer
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