Michael Wilcher

Seo Content Lead @Groundworks

Supervises a team of 4 content writers and a bench of external freelancers and agency partners. • Manages the programmatic creation, optimization, and publication of all content across 20+ websites. • Collaborates with the Product, and Dev teams to implement content strategies that align with our business goals. • Edits and proofreads content to ensure it meets our quality standards for readability, accuracy, and SEO optimization. • Plays an integral part in the development of AI content tools.