Michael Whitcher

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHAEL WHITCHER

I am an experienced Sales and Customer Experience Manager, specialising in the Financial Services and Asset Management industry. I have extensive knowledge of Business-to-Business and Business-to-Customer experience improvements and sales. My background provides a direct link between customer-led business development and success in winning and retaining clients. In the asset management and in particular pensions industry we tend to focus on cost reduction rather than the benefit of improving the experience and proposition of our products. My ethos is to always ‘sweat the small-stuff’ to help kick-start the programme and reach customer centric velocity. Often through utilisation of a multi-channel engagement strategy improvements can be cost-neutral, delivering intrinsic process efficiencies whilst driving customer-centric improvements.Engaging employees and empowering them to drive change is key to creating an inclusive and customer-first culture. My experience in leading global employee-led initiatives has helped energise workforces to lead the way in the fast-paced and ever-changing world of finance.My experience- Energising global teams to develop company culture- Leading customer insight and engagement programmes- End-to-end customer journey mapping using design thinking techniques- Leading change programmes, from design to implementation- Customer-facing experience in both B2B and B2C sales environments- Communication and engagement development- Pricing investments and complex multi-year, multi-million pound (£500m+) opportunities