Michael Wessel
Director, In-Store Media at 84.51˚
- Role
- Director of Activation In-store Media at 84.51˚
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Michael Wessel
My career in the market research industry has cultivated a strong background in both quantitative and qualitative data analytics in addition to developing my key strengths in people management, project management, and presentation skills. I am quickly able to digest multiple sources of data, sifting out irrelevant data points to combine the most complex insights into simple and digestible recommendations for my client or my team. This ability has enabled me to lead several teams to successful relationships with the client, growing both consultative influence and overall revenue. I have combined my background in marketing analytics with a Juris Doctorate from Chase College of Law to provide and ensure a legal perspective in my work and recommendations in business strategy. This degree has furthermore empowered me to refine my persuasive skills, written communication, and develop a strong presence and poise while presenting. Specialties-Utilizing Lean Six Sigma methods to develop efficient business processes and managing change-In-depth expertise concerning volume forecasting, predictive modeling, marketing mix modeling, product optimization-High expertise in Microsoft Excel, Powerpoint, and Sharepoint -Experienced in data analysis systems like Quanvert.
Experience
Director of Activation In-store Media
Jul 2022 — Present · Cincinnati, OH, US
Education
Northern Kentucky University—Salmon P. Chase College of Law
Doctor of Law (J.D.), Business Focus
2008 — 2012
Miami University
Bachelor, B.A. Political Science and B.S. Economics
2004 — 2008
Skills
- Six Sigma
- Forecasting
- Management
- Strategic Consulting
- Marketing Strategy
- Leadership
- Data Analysis
- Market Research
- Customer Insight
- Competitive Analysis
- Quantitative Research
- Predictive Modeling
- Project Management
- Analytics
- Marketing Mix Modeling
- Marketing Research
- Segmentation
- Customer Relationship Management (Crm)
- Consumer Behaviour
- Analytical Skills
- Crm
- Analysis
- Product Optimization
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