Michael Welsh
Category Manager at Pure Fishing
- Role
- Brand Development Manager - Fishing at Pure Fishing
- Location
- Lexington, SC, US
- LinkedIn followers
- 500 followers
About Michael Welsh
Professional leader experienced in product development, manufacturing, process improvement, quality assurance, team building, and procurement. Highly effective in achieving goals of quality, delivery, safety, and cost.
Experience
Brand Development Manager - Fishing
Nov 2016 — Present
Develop and execute strategic 3-year product plans to generate category revenue and profit by focusing on margin improvement and incremental placement. Analyze internal and competitive data for identification of opportunities and direction in development of new product opportunities in the market place. Work with all facets throughout the company including senior management, sales, sourcing, supply chain, overseas factories, and customers. I also have an extensive background in manufacturing.
Education
North Harris Montgomery Community College
Business Management
Skills
- Retail
- Forecasting
- Sporting Goods
- Sap Bw
- New Business Development
- Product Management
- Sales
- Sap
- Product Development
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Trade Shows
- Project Management
- Product Marketing
- Merchandising
- Sourcing
- Product Launch
- Brand Development
- Competitive Analysis
- Strategic Planning
- Footwear
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