Michael Watson

Senior Manager Strategic Growth @Horstman

Rochester, MI, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2025 — Present

Senior Manager Strategic Growth @Horstman

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Sterling Heights, MI, US

EDUCATION

1982 — 1986

Oakland University

Bachelor of science, Marketing, Computer Science

2006 — 2008

Michigan State University - Eli Broad College of Business

MBA, International Business and Finance

SKILLS

Business DevelopmentDigital MarketingRelationship MarketingLeadershipSales ManagementDirect MailCrmAdvertisingProduct DevelopmentStart-UpsE-CommerceAnalyticsBusiness StrategyNonprofitsMarketing ManagementEmail MarketingPurchasingNon-ProfitsLead GenerationOnline AdvertisingMarketing ResearchSocial Media MarketingAccount ManagementB2bDirect MarketingCustomer Relationship Management (Crm)Business-to-Business (B2b)

ABOUT MICHAEL WATSON

Entrepreneur responsible for developing in-house products in several vertical markets including cellular phones, point-of-sale logistics and health care services. Most notably invented the dependent audit product which allows companies to verify dependent eligibility for company provided health care coverage. Clients have collectively saved over $1 billion dollars.Significant experience with complex problem solving with an emphasis on product launch and sustaining growth and profitability.Specialties: Product development, complex problem solving, competitive & financial analysis, marketing plan development, negotiation, large group presentations, leadership, marketing logistics systems.Previous member of the National Kidney foundation Detroit Tigers alumni board of directors.Member of the Michigan State Alumni association.Former member of the board of directors for T&I Credit Union

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