Michael Walton
Director of Integrated Content Strategy at Pluralsight
- Role
- Director of Integrated Content Strategy at Pluralsight
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Michael Walton
I solve problems with stories.Stories connect people to solutions and prospects to your brand. The form that story takes differs, but if it has words, that\'s where you\'ll find me, right at the intersection of creativity and marketing strategy.As a copywriter, content writer, and editor, I\'ve connected audiences to their solutions through everything from blog posts to emails to webpages to paid advertisements to commercials and speeches and much more. And as director of Pluralsight\'s content marketing team, I lead a team of writers and strategists in doing the same while also collaborating with other teams to discover the best approach to telling clear and actionable stories across many business contexts.On the side, I\'m also a freelance novel editor, and I\'m a published author with more novels on the way.So, if you\'re interested in telling stories together, then feel free to contact me!
Experience
Director of Integrated Content Strategy
May 2025 — Present
Develop integrated content marketing strategy across B2B, B2C, and PubSec business units, personas, channels, and content typesOrganize and execute on content-centric campaigns across marketing functions and channelsLead expansion into video channels, from scripting to production and moreAdapt to AI both in adopting LLM/zero-click best practices as well as using AI tools for efficiency and scale
Education
Brigham Young University
Bachelor of English
2012 — 2018
Brigham Young University
Master of Arts in English; Emphasis in Writing and Rhetoric
2018 — 2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.