Michael Trevethan
Head of Marketing @SmartSearch
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WORK HISTORY
Head of Marketing @SmartSearch
As Head of Marketing at SmartSearch I lead the marketing team across all lead and demand generation as well as being responsible for our strategic brand management to deliver revenue growth and marketing ROI.Reporting directly to the board, and part of both the senior leadership and operational leadership teams, my role provides strategic direction across the wider business to deliver high-performance, best practice and commercial impact.Setting the marketing vision and strategy the role is responsible for revenue growth across new business acquisition, existing customer retention and upsell as well as partnerships & resellers. With a data-driven approach and leveraging technology, such marketing automation and AI, together with a full mix marketing strategy, has delivered 20% year-on-year lead generation growth and an average marketing ROI in excess of 170%.Throughout my tenure I am proud to have developed and nurtured both a high-performance in-house team and marketing function that has delivered consistently on KPIs and year-on-year revenue growth, adding significant ROI to the company\'s EBITDA performance.Key responsibilities, leadership & skills:• Revenue growth & marketing ROI• Data-driven decision making• Marketing and operational leadership• Strategic brand management and integrated communications• Multi-channel digital marketing & automation expertise
EDUCATION
CIM | The Chartered Institute of Marketing
Marketing Leadership Programme
Leeds Beckett University
CIM Professional Diploma in Marketing, Marketing
Aston University
BSc, Marketing
ABOUT MICHAEL TREVETHAN
A multi-disciplined marketing leader with over a decade of proven success, experience and an enthusiasm for strategic brand management, marketing communications, PR & content creation, in addition to lead generation and driving revenue. My passion for marketing is combined with a motivation for success, I am natural organiser, leader, communicator and team player. My career provides a blend of both academic and marketing experience across multiple sectors and I relish the opportunity to apply these skills and exceed organisational objectives.Specialisms include: Full mix marketing strategy both on and offline, strategic marketing planning, brand development, lead generation and revenue growth, marketing communications and targeted campaign management.
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