Michael Tolan
Activation Coordinator @Playfly Sports
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WORK HISTORY
Activation Coordinator @Playfly Sports
Ideate and execute 150+ MMR, linear & digital activations across MLB, NBA & NHL; working with clients on current & upcoming campaigns to drive $170 million in sold deals.Main point of contact for 25 collegiate & high school sports properties; producing 200+ MMR, social media, web ads & on-air radio activations valued at $130+ million.Implement project management software for all activation orders.Lead quality control efforts for all on-air executions; providing proof-of-performance for upfront renewal conversations & new client conversations. Build & maintain relationships with RSN partners to ensure accurate & timely delivery of sold activations.
EDUCATION
University of Southern California
Bachelor of Arts - BA
University of Southern California
Master's Degree
ABOUT MICHAEL TOLAN
Activation Coordinator at Playfly Sports
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