Michael Tolan
Activation Coordinator at Playfly Sports
- Role
- Activation Coordinator at Playfly Sports
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Activation Coordinator
Nov 2023 — Present
Ideate and execute 150+ MMR, linear & digital activations across MLB, NBA & NHL; working with clients on current & upcoming campaigns to drive $170 million in sold deals.Main point of contact for 25 collegiate & high school sports properties; producing 200+ MMR, social media, web ads & on-air radio activations valued at $130+ million.Implement project management software for all activation orders.Lead quality control efforts for all on-air executions; providing proof-of-performance for upfront renewal conversations & new client conversations. Build & maintain relationships with RSN partners to ensure accurate & timely delivery of sold activations.
Education
University of Southern California
Bachelor of Arts - BA
University of Southern California
Master's Degree
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.