Michael Thomas

About Michael Thomas

Presidential “E” Award–winning global marketing leader with 15+ years of experience building high-performance go-to-market, partner, and demand engines across medical devices, healthcare, SaaS, CPG, financial services, and brand-led businesses. I help organizations turn complex markets into scalable, repeatable growth.I currently lead global marketing for a U.S-based medical technology organization, overseeing FDA-ready product launches, international channel expansion, and integrated brand, sales, and product strategies. My work has contributed to $125M+ in global revenue impact across 150+ countries, in collaboration with OEM partners such as Sony Medical and LG Medical.Alongside my executive role, I provide consulting and advisory services to a select group of organizations, founders, and brand owners. Engagements center on go-to-market strategy, paid media and PPC, demand generation, brand positioning, and AI-enabled growth. I work closely with leadership teams and owners who value clear strategy, disciplined execution, and measurable results.My background includes omnichannel demand generation, global trade and exports, AI-powered automation, and full-funnel optimization. I have managed $1M+ annual marketing portfolios, owned P&L performance, and modernized MarTech stacks to reduce CAC, increase LTV, and accelerate revenue velocity.Select Wins• Global GTM and co-marketing leadership with Sony Medical and LG Medical• $125M+ pipeline and revenue impact across 150+ countries• MarTech transformation using HubSpot, Google Analytics, CRM and ABM platforms, and SEMrush• U.S, EU, and Middle East trade shows and webinars delivering consistent enterprise pipeline• GSA and VA pathway monetization aligned with federal procurement• Budget stewardship and P&L ownership across digital, PPC, email, and printFocus AreasGlobal GTM and partner strategy • Paid media and PPC • Google Ads • Demand generation • AI and automation • Brand and positioning • Global growth • Budget and P&L leadershipHonorsU.S. Presidential “E” Award • 3× Congressional Recognition • Exporter of the Year (SoCal DEC) • 2x 40 Under 40 (Irvine Chamber; TechNation)

Experience

1. Director of Marketing

   Ampronix

   Jun 2016 — Present · Orange County, CA, US

   Own global marketing strategy and revenue-support initiatives across OEM partnerships, international sales channels, and digital platforms, directly supporting $125M+ in global sales across 150+ countries.• Lead marketing-sourced pipeline and demand generation, aligning go-to-market strategy with sales to accelerate revenue growth, improve lead quality, and increase conversion rates globally.• Manage and optimize up to $1M+ in annual global marketing budgets, allocating spend across digital, trade shows, OEM launches, and content marketing to maximize ROI and marketing-attributed revenue.• Drive strategic OEM product launches in partnership with Sony and LG, strengthening global market penetration and delivering 8%+ year-over-year market share growth.• Partner cross-functionally with sales, product, supply chain, and executive leadership to execute scalable global launches and shorten sales cycles.• Establish and track KPIs, attribution models, and performance analytics, improving marketing ROI while reducing acquisition costs by 10% through data-driven optimization.• Advise executive leadership and contribute to board-level planning, ensuring marketing investment aligns with corporate strategy, long-term growth objectives, and profitability targets.• Scale global brand visibility by expanding YouTube content from 20 videos to contributing to increased brand awareness and supporting an 8%+ annual increase in inbound, marketing-qualified leads across integrated marketing initiatives.

Education

• Pensacola State College

  Business Administration, Management and Operations