Michael Taylor
Marketing & Communications Director | B2B Brand Leadership | Social & Content Marketing | Improving brands to unlock leads and build customer engagement by 20% or more
- Role
- Marketing Director at Shook Construction
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Michael Taylor
I excel in leading high-performing marketing communications & creative teams, growing brand awareness, nurturing long term sales cycles, and translating complex products and services into clear, lead-generating content. With 15+ years of experience across B2B industries and agencies, I drive measurable impact through data-informed strategy, brand development, content marketing, and integrated marketing strategy.I’ve built marketing teams from the ground up, revitalized multiple brands with fresh creative direction, and delivering campaigns that increase brand awareness by 20% on average. My background also includes advising executive teams on marketing and business strategy, and acting as an internal marketing consultant and ghostwriter for leadership teams. My global experience spans the US, UK, Norway, Japan, New Zealand, and Canada, managing cross-functional teams, agency partnerships, and product launches.Industries: Defense & Aerospace, Cybersecurity, SaaS/IT, Healthcare, Senior Living, Media, Nonprofit.Strengths: Brand strategy, content leadership, digital analytics, stakeholder alignment, directing multiple programs, marketing governance, trend spotter, calm under pressure.
Experience
Marketing Director
Sep 2025 — Present · Dayton, OH, US
Founded in 1926, Shook Construction has a rich history of providing construction, engineering and design expertise. We are recognized as a leader throughout the Midwest and Mid-Atlantic regions for our strength in traditional construction methods and our innovative approach to cutting-edge technologies and delivery systems. Shook holds its 450+ employees to the standards of our core values – passionate, authentic, curious, and empowering – and works together to live out our Mission,\"To Dramatically Improve the Communities We Serve.\"
Education
Bowling Green State University
Bachelor of Arts (B.A.), Communications/Marketing
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