Michael Sytsma
Senior Specialist, Crm @BCLC
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WORK HISTORY
Senior Specialist, Crm @BCLC
Vancouver, BC, CA
EDUCATION
British Columbia Institute of Technology
Web Development & Design
BCIT School of Business + Media
Professional Sales Skills
Fanshawe College
Advanced Diploma, Graphic Design
SKILLS
ABOUT MICHAEL SYTSMA
A performance marketer with over 10 years’ experience helping brands stand out in a sea of sameness. Passionate about understanding and optimizing customer touch-points and experience through the brand journey. Earned a reputation as a supportive and enthusiastic team member. Recognized as someone who identifies and pursues opportunities to improve company efficiency by understanding the bigger picture and offering a pro-active approach. • Natural desire to create a work culture for success • Strong reasoning and diplomatic negotiation skills • Displays strong creative & technical skills • Solution-focused, innovative problem-solving skills • Advertising planning, layout and design • Mastered skills in Adobe & Microsoft platforms • Strong in HTML, CSS, MJML • Capable in AMPScript, JavaScript and PHP • CMS: WordPress, Magento, Sitefinity and more • CRM: SalesForce, Microsoft Dynamics, TravelClick
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